A Century of Connection: Unwrapping Matsuya Ginza's "Tsu-tsu-mu展" and the Gentle Art of Design

Photo by Yaroslav Shuraev on Pexels

In the heart of Ginza, a beacon of refined taste and cultural significance, Matsuya Ginza, prepares to celebrate a monumental milestone: its 100th Anniversary. To commemorate this century of elegance and innovation, the esteemed department store is presenting a special 100th Anniversary Project (開店１００周年企画) that promises to be a profound exploration of design, connection, and thoughtfulness. We, as editors of a design magazine, are particularly captivated by the central theme of this exhibition: 「Tsu-tsu-mu展 世界をやさしく繋ぐデザインの作法」 – or, The Tsu-tsu-mu Exhibition: The Art of Gently Connecting the World Through Design.

The Philosophy of "Tsu-tsu-mu": More Than Just Wrapping

At the core of this unique exhibition lies the Japanese concept of "Tsu-tsu-mu" (包む). While often translated simply as "to wrap," its essence runs far deeper. "Tsu-tsu-mu" embodies an act of care, protection, and respectful presentation. It's about enveloping something not just physically, but also with intention and consideration. Think of a beautifully wrapped gift, a protective layer for delicate goods, or even the way a space can envelop its occupants with comfort and beauty.

This philosophy speaks volumes about the Japanese approach to design – where functionality is inextricably linked with aesthetics, and where even the smallest details carry significant meaning. The act of "tsu-tsu-mu" transforms an object from a mere item into something imbued with value, thoughtfulness, and a sense of occasion.

Matsuya Ginza's Centennial Vision: Design as a Gentle Connector

For Matsuya Ginza, a name synonymous with quality and sophisticated retail, embracing "Tsu-tsu-mu" for its 100th Anniversary Project is a poignant choice. It reflects a century of connecting people with products, experiences, and culture. The exhibition's full title, 「世界をやさしく繋ぐデザインの作法」 (The Art of Gently Connecting the World Through Design), expands this concept globally, suggesting that the principles of care and intentionality inherent in "tsu-tsu-mu" can foster broader human connections.

As design professionals, we understand that design is never just about the object itself. It's about the interaction, the experience, and the message it conveys. The exhibition is poised to showcase how design, in its myriad forms – from product packaging and graphic design to architecture and urban planning – can act as a gentle bridge between individuals, cultures, and even between humanity and the environment. It challenges us to look beyond surface aesthetics and appreciate the profound impact of design on our daily lives and our collective future.

Functionality, Aesthetics, and Societal Message

The "Tsu-tsu-mu展" is not merely an aesthetic display; it's a commentary on the role of design in society. It highlights how the careful consideration of form, material, and user experience – the very essence of "tsu-tsu-mu" – contributes to a more harmonious world. This could manifest in:

• Sustainable Packaging: Design that protects not only the product but also the planet.
• User-Centric Products: Items that gently embrace the user, making daily tasks intuitive and pleasant.
• Inclusive Architecture: Spaces designed to welcome and connect diverse communities.
• Thoughtful Communication: Visual design that conveys messages with clarity, respect, and empathy.

The exhibition invites us to consider the philosophy of creators who imbue their work with this gentle connecting power. It's a testament to the idea that true design excellence goes beyond mere problem-solving; it cultivates empathy and encourages a deeper appreciation for the world around us.

Conclusion: A Legacy of Thoughtful Design

As Matsuya Ginza celebrates its 100th Anniversary, the 「Tsu-tsu-mu展」 stands as a powerful statement about the enduring value of thoughtful design. It’s a reminder that even in our fast-paced world, the acts of care, protection, and gentle connection remain paramount. This exhibition promises to be an inspiring journey into the heart of Japanese design philosophy, demonstrating how the simple act of "tsu-tsu-mu" can, indeed, gently connect the world. We eagerly anticipate how this centennial celebration will inspire a new generation to embrace design as a force for positive, gentle connection.